Why Marketing Specialists Should Attend Live Events

As a marketing specialist you are usually swamped with stuff to do. You have to get more clients for your own business. You have to keep your current clients happy with your work. You are usually so busy that sometimes you don’t even get to eat properly. The last thing you need to worry about is packing up and going to some conference for a week. However before you pooh pooh the idea away, there are some benefits to attending live marketing conferences. Read the rest of this post to find out why you should attend live conferences.

Attending live events help you match faces with email addresses.

If you’ve been in business for a while, you have probably accumulated a lot of email addresses. You may even be connected with a lot of people on social media sites. If you attend live events, you get the chance to connect with these people face to face. That can go a long way to closing a deal. Think about it. Who would you rather do business with? The person that’s just an icon on a screen or the person that you have shared coffee with? Wouldn’t you feel more comfortable doing business with someone who has sat through the same boring lecture as you did? That’s what I thought. If you attend live events, you will be able to close more deals.

Attending live events gives you a change of scenery.

Sometimes you get stuck when you see the same sights over and over again. It’s tough to be innovative when you feel like you are in a rut. Attending live events gives you the chance to be in a different city surrounded by people other than the ones you work with. Attending live events can help you be more productive when you return home.


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