How I Grew My Newsletter Subscriber Base Accidentally

I started to grow an email list kind of by accident. I put out a free newsletter about a topic I was passionate about. I had friends sign up because they were my friends. However, they actually were part of my marketing plan even though I did not know about it. The email newsletter software I was using made use of their social media contacts. I had found it among the Top 10 marketing software programs. I had no idea which one to pick. I just picked one that was easy for me to use. Well, the software helped me attract people who actually were interested in my newsletter. Not just friends who signed up because they were my friends and it was free.

I thought it was amazing when I got 100 people to sign up. It was incredible when I got a thousand. Now I have about 190,000 readers, and I am earning revenue with my newsletter. I never thought about this when I first got started. I just had something to say, and I found a way to say it. I did keep at it. Even if the email software showed that only 1 of my original 10 subscribers actually read the newsletter. I made mistakes over the time since I got started, but I have learned a lot too.

One thing I have learned is to not compromise your project just to get subscribers. I could not adjust what I was writing just to please the masses. I had to stick to what I was passionate about and I got readers who felt the same way. Of course, I did pick a subject that was needed in our society and not highly controversial. I offer tips and techniques on how to live a certain healthy type of living without falling for fads and product hype. However, there are certain products that I do stick with. I earn revenue by advertising them. It is nice to earn a living doing something you feel good about doing.

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