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Why Marketing Specialists Should Attend Live Events

As a marketing specialist you are usually swamped with stuff to do. You have to get more clients for your own business. You have to keep your current clients happy with your work. You are usually so busy that sometimes you don’t even get to eat properly. The last thing you need to worry about is packing up and going to some conference for a week. However before you pooh pooh the idea away, there are some benefits to attending live marketing conferences. Read the rest of this post to find out why you should attend live conferences.

Attending live events help you match faces with email addresses.

If you’ve been in business for a while, you have probably accumulated a lot of email addresses. You may even be connected with a lot of people on social media sites. Keep Reading »


Overcoming Challenges in Internet Marketing

As marketing professionals across the country get ready to attend annual industry conferences and trade shows, many are looking forward to hearing updates about the latest internet marketing trends.

Ever since internet marketing started becoming so popular several years ago, some marketing professionals have had a hard time coming up with new ideas and keeping up with customer demand. One of the biggest challenges most marketing professionals face today is educating clients about how internet marketing works. Many come to them wanting to launch expensive and complex campaigns, and they also often want instant and immediate results. Most clients think this way because they don’t understand and realize all the components needed to create an effective campaign.

One of the first things many marketing professionals attempt educate their clients about, is the importance of using targeted marketing strategies. For example, there clients that want to launch expensive online email campaigns, however they don’t have any idea “who” or “what” their targeted audience is. Keep Reading »